Michelle Butler
Tampa Florida 33647
Email: michelle@michellebutler.info
Portfolio Site: michellebutler.info
Mobile 404.610.4140
Senior User Experience Designer/
Information Architect
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Established designer with 15+ years of experience across several industry sectors including technology, healthcare, telecom, travel, hospitality, retail and e-commerce.
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Proven experience managing teams, leading projects and implementing workflow processes within technology organizations.
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Production of key design deliverables including, whiteboard solutions, personas, information architecture schemes, user flow diagrams, site maps, wireframes and alignment maps to include journey maps and service maps.
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Highly proficient in UX design strategy, information architecture, research methodologies and prototyping tools.
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Experience defining solutions that effectively solve accessibility issues through effective information design and use of prescribed development standards.
MOST RECENT EXPERIENCE
iOpen Innovations 2023 to Present
Senior Lead Customer Experience Designer
Assigned as a Customer Experience Design Lead over large digital initiatives supporting the implementation of iOT Sensor products and their associated data analytics marketplace, I provide Experience Strategy Leadership in support of business goals and objectives while advocating for end users throughout the project lifecycle as prescribed by user-centered design methodologies.
As a Senior Lead UX Designer,
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Advocates for the end user throughout the project lifecycle and firmly practices the user-centered design methodology
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Mentors and coaching junior team members aligning UX efforts cross projects, ensuring existing and future user experiences are maintained and continually optimized
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Supports product style and component libraries to ensure any creative or other visual elements that impact the user experience, meet or exceed the needs of our users and best practices.
As a Senior UX Architect,
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Collaborates with stakeholders, product owners, project managers, business analysts, creative, visual design, development, quality assurance and delivery teams to create the user experience and any required documentation needed for bring high quality experiences
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Assists in planning and conducting user research to provide actionable insight and recommendations that inform critical design decisions for current and future projects
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Supports the identification and definition of business goals and key performance indicators for the digital experience
Vizient Inc
Dallas, TX 2021 - 2022
Senior UX Designer
Created sitemaps, workflow diagrams, prototypes, wireframes and high fidelity mocks for internal and external clients to support business and development teams.
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New product development to re-invision a 30 year old legacy financial reporting application.
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Created current and future sitemaps to outline proposed architecture and features.
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Designed early workflows to support repeatable patterns and event handling patterns to facilitate ease of use and conserve development time.
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Met with stakeholders to capture use cases and UI requirements.
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Created discovery workshops to align product stakeholders and team.
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Explored user needs and opportunities for innovation of new feature proposals.
Optum Engineering,
Dallas, TX 2021 -2022
Senior UX Designer Apex Systems - Contract
Created prototypes, across multiple personas, for a new data mesh repository product to replace multiple existing data repositories. Responsibilities and accomplishments included:
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Demonstrated up-to-date expertise in user experience design and applying this to the development, execution, and improvement of the product vision.
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Lead requirements definition and strategy for subscription end to end feature design and implementation.
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Created sitemaps and experience flows to define and track feature integration across the entire product.
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Created visual design comps, visual design specs, click-thru prototypes, and other visual assets for enterprise scale projects for internal users and external customers.
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Worked closely with SMEs, product owners and development leads to strategically supply foresight on potential user experience issues and problems, and solution options to overcome them.
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Actively focused on WCAG accessibility design and compliance.
ARGO Data Resource
Dallas, Texas
Senior UX Designer, May 2015 to 2021
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Play a significant role in defining overall strategic direction and vision of projects while serving as an advocate for usability and user experience best practice.
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Communicate with business owners, marketing, technical and development, QA and project management staffers as internal clients.
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Strategically, provide foresight on potential user experience issues and problems, along with the ability to provide solutions to overcome them.
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Translate business requirements into highly useful and usable interfaces consistent with developing a deep understanding of our customers’ needs by assisting in user research activities.
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Create experience maps, personas, process flows, site maps, wireframes and other relevant UX deliverables as needed for large enterprise applications.
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Perform heuristic evaluations and, wireframe reviews with product and design teams.
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Define and standardize research practice from the ground up while setting specific research objectives for interactive design and the way we design and validate features.
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Conduct qualitative usability testing to qualify application requirements based on targeted user behavior
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Use competitive analysis, solution workshops, stakeholder interviews, team exercises, card sorting and surveys to develop an understanding of the attitudes and behaviors of target user roles.
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Conduct user research to include write test plans, conduct usability interviews, manage screeners, recruit participants, conduct post-test interviews and surveys and present findings.
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Lead and participate in design sprints with cross functional teams consisting of end users, business owners, analysts, and developers.
KForce at AT&T
Dallas, Texas
Senior Information Architect, 2012 to 2015
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Worked closely with AT&T product owners and business analyst to provide application, web and mobile solutions for AT&T.com small business sales and enterprise sites.
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Worked within an Agile environment to define and document business needs and business processes. This included gathering requirements from stakeholders to provide project documentation as needed to include but not limited to process flows, site maps and wireframes. Managed and supported product usability testing and provide summary recommendations as needed. Produce business intelligence and best practice reviews and analysis.
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Worked with user persona to create use-case scenarios that inform information architecture and other development work.
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Played a significant role in defining overall strategic direction and vision of projects while serving as an advocate for best usability and user experience practices.
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Communicated with business owners, marketing, technical and development, creative, accounting, QA and project management staffers as internal clients.
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Led internal meetings related to information architecture/user experience deliverables to include internal reviews and project brainstorming.
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Lead and participated in design sprints with cross functional teams consisting of end users, business owners, analysts, and developers.
Hawkeye Worldwide at American Airlines
Dallas, Texas
User Experience Lead, [2012 to 2015]
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Worked closely with AA.com Interactive Marketing to provide website and mobile solutions for the AA.com travel sites.
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Worked within an Agile environment to define and document business needs and business processes. This included gathering requirements from stakeholders to provide project documentation as needed to include but not limited to process flows, site maps and wireframes. Managed and supported product usability testing and provide summary recommendations as needed. Produce business intelligence and best practice reviews and analysis.
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Created user personae and use-case scenarios that can be used to help inform information architecture and other development work.
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Communicated with business owners, marketing, technical and development, creatives, QA and project management staff as internal clients.
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Led internal meetings related to information architecture/user experience deliverables to include internal reviews and project brainstorming.
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Used Axure wire framing tool and MS Visio application to produce interactive prototypes and wireframes to support development, usability testing and QA project teams.
EDUCATION
Southern Methodist University
May 2013, Dallas, TX
Masters of Liberal Studies (MLS)
Behavioral Science Concentration
Art Institute of Atlanta
September 2005
B.F.A/Interactive Media Design
Art Institute of Atlanta
June 1999
A.A. Website Administration
Art Institute of Atlanta
June 1997
Advertising Design Certificate
TOOLS
Sketch App
Overflow (Sketch plugin)
Adobe Illustrator
Adobe XD
Zeplin (Sketch plugin)
Adobe Photoshop
Invision
Axure RP
Microsoft Office
Microsoft Visio
Jira